A revolution is occurring in our understanding of addiction. Addiction isn’t just chemical, it’s also emotional.

Addiction shouldn’t be called “addiction”. It should be called “ritualized compulsive comfort-seeking” says Dr. Daniel Sumrok, director of the Center for Addiction Sciences at the University of Tennessee Health Science Center’s College of Medicine.

He says: Ritualized compulsive comfort-seeking (what traditionalists call addiction) is a normal response to the adversity experienced in childhood, just like bleeding is a normal response to being stabbed.

Dr Sumrok is one of an increasing number of researchers and clinicians who’s outlook on addiction has been transformed by the Adverse Childhood Events (ACEs) studies of over 17,500 adults completed by the CDC and Kaiser Permanente.

The original study showed that with just 4 ACEs you were:

  • More than 7 times as likely to be an alcoholic
  • More than 10 times as likely to use injection drugs
  • Almost 3 times as likely to smoke
  • Over 3 times as likely to binge drink

When we have unresolved emotions from trauma in childhood OR adulthood, we can get addicted to anything from drugs, sugar, sex, workaholism or over-giving to others.

These are all ways to numb the emotional pain we are feeling and distract ourselves.

Food addiction due to emotional eating is vastly underestimated, yet the studies confirm emotional trauma is a major factor in obesity today.

The upshot is: healing from any addition requires both an emotional and biochemical approach.

If you know you want to reduce your sugar intake to improve your energy, health or weight – read on!

Are you addicted to sugar – and if so, why?

When it comes to sugar addiction, companies also know how to exploit their consumers into buying more of their product, and they do it with one of the most addictive substances in the world: SUGAR.

Invest just 2 minutes and take the “Sugar Addiction Quiz” created by my good friends, Razi Berry and Dr. Brian Mowll.

Did you know that sugar is hidden in what we eat (and drink) with over 89 different names?

And even more tricky, it can addict us in more than one way.

  • You can be “brain” hooked: Sugar acts on a part of the brain called the nucleus accumbens, the pleasure center of the brain, and leads to a reward cascade that is hard to resist.
  • Or you can be “body” hooked: Sugar disrupts hormone balance, with insulin and leptin resistance leading to blood sugar imbalance and over-eating.
  • Or you can get “mood” hooked: Many people crave sugar due to imbalances in neurotransmitters and hormones which lead to mood disturbance, so simply feeling anxious, depressed, or aggravated can lead to the overconsumption of sugar and processed foods.

And, to make it more difficult, you may be a combination of more than one “hook” … but there is hope. You can learn how to break the cycle for you and your family and minimize your family’s risk of diabetes, obesity, heart disease and even cancer by eliminating sugar… once and for all.

Click here for the fast 12-question “Sugar Addiction Quiz” and discover the root cause of you sugar addiction and end cravings for good!

This simple quiz is a new starting point.  

Here’s to your best health and sweet life.

No sugar added.




PS: Did you know that sugar has no nutritional value at all?  Nothing.  No vitamins, no minerals, no enzymes, no fiber.  And it is more addictive than cocaine. Want to know more? Click here for some powerful info, starting with The Sugar Addiction Quiz.


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